New Products Management 11-e非買不可

New Products Management 11-e非買不可，總而言之，它的評價很高！

終於來了超有效率的，我實在想不出有什麼理由可以拒絕不買 ，給小雅看她也說這售價真的蠻合理的。

推薦大家一本商業理財New Products Management 11-e非買不可全書的內容大意

現貨逛逛 New Products Management 11-e非買不可曾在博客來網路書店造成搶購熱潮。

真的不錯，內容精彩，在網路上很夯，人氣蠻不錯，購買也很便利，

很值得納入購物車，不需要特地跑到外面找，看完後有一種說不出的感動。

 

New Products Management 11-e非買不可 好書推薦 博客來網路書店歡迎您

商品訊息功能:

New Products Management 11-e非買不可 開箱文 博客來網路書店

內容簡介: 博客來網路書店博客來網路書局博客來 1.Strategic elements of the product development. The first part of the text introduces three key concepts (new products process, product innovation charter, and product portfolio) as the three strategic elements of the product development. This unites all the key strategies involved in new product development, and serves as a foundation for all aspects of product development presented in later chapters.

2.Comprehensive coverage of new product development process and practice, such as, designing for the environment and globalization in new product development, prepares students to manage the people and processes from a marketing perspective.

3.Attention on Teams. Understanding of what a team is for and comprehension of team mission and strategy is critical in new products management
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4.Cross-functional approach weaved throughout. Non-marketing views are presented as they naturally arise and are not forced into a single chapter. This helps students appreciate the multi-functional nature of product development in each phase of the development process.


New Products Management 11-e非買不可 好書推薦 博客來網路書店

  • 出版社：華泰文化    新功能介紹
  • 出版日期：2014/09/09
  • 語言：英文

New Products Management 11-e非買不可 評比 博客來網路書局

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New Products Management 11-e非買不可

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